According to an article in the San Francisco Chronicle, the "next big idea" to help meet U.S. energy challenges will be unveiled today in San Francisco. California seems like an appropriate place for the launch, given that state's record heat wave and power alerts. The National Action Plan for Energy Efficiency has brought together an unlikely group -- utilities, government officials, environmentalists and consumer advocates, among others. The strategy is spearheaded by the U.S. Environmental Protection Agency and the U.S. Department of Energy to help reduce peak-energy demand and to put American consumers on a true energy-independence track. Look for more on this topic in the news today.