The International Builders' Show continues through today in Orlando. My blog sponsor is there with energy saving products for the home. Builders and contractors attend the show each year to see what is new in the field of home construction. Owens Corning is there to remind them that proven products are sometimes the best solution for the challenges of today. With more than 65 years of leadership, Owens Corning continues to provide insulation systems to keep homes warm in the winter and cool in the summer. PINK insulation products help keep families comfortable and take the "high" out of energy bills. There is sometimes a knee-jerk reaction to assume that traditional products are not as good a something new. People naturally like new things and all of a sudden they can become 'in vogue' and sexy. Traditional products are assumed by default to be not as innovative or at the cutting edge as the newer products. But buyers need to look deeper. Just because it is new doesn't mean that it's right or the best option available. Fiberglass insulation doesn't absorb moisture or need special chemical treatments to make it fire safe. And typically, old fiberglass insulation does not stop working. In fact, Owens Corning recently tested some Fiberglas ™ insulation that had been in a home more than 50 years and found that it still meets today's performance specifications for the product. And from my perspective, one of the best things about Owens Corning insulation products is the fact that they are PINK.